I spent last week in New York City, where I was asked to brief many of our largest customers on the merits of deduplication and how it fits into our storage efficiency story. I also walked the streets of Manhattan in my Dr's garb with a film crew and conducted spontaneous "Man on the Street" interviews, but more on that in another blog...
Anyway back to my briefings. Most, but not all, of the dozen or so customers I talked to were already implementing deduplication and praised its effectiveness. A few of the customers I briefed were not actually customers, but rather perspective customers that wanted to learn more about the technology behind NetApp storage efficiency and how it could help them improve their current storage environment. One thing I've mentioned before but bears repeating is that NetApp deduplication is not limited to NetApp storage systems. Our V-Series open storage controller brings deduplication and storage efficiency to HP, Sun, EMC and many other arrays. We didn't make those storage systems, we just made them better.
This brings me to the title of today's blog and the message I always convey during my briefings. At NetApp, we never ask you to sacrifice performance or resiliency for the sake of reduced storage capacity. In fact, we'll improve your ability to quickly and safely serve data to your users and applications while at the same time reducing your physical storage footprint. Thats the message behind our new ad campaign - Replace "Or" with "And" - a clever play on words but one we take to heart. If you are interested in seeing more - here's a link to our new ad page - including a video I recorded on the topic, yes I do serious videos too. Also, heres a link to our revamped storage efficiency page featuring yours truly again. I wonder if the Dr runs the risk of being over-exposed? Nah you can never see too much of DrDedupe. Enjoy-
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