Put your zero-sum away

What often thrills NetApp customers AND frustrates competitors is the relative lack of compromise in NetApp feature sets.  In order to help illustrate this advantage, NetApp launched a new ad campaign today that is brilliant in its simplicity, conciseness AND clarity.

Say goodbye to your old storage notions of having this OR that.  Welcome to the NetApp world of AND!

Have your cake

There are dozens of examples where competitors force customers to compromise, while NetApp does not.  Let’s expose a few in this blog, AND expand the list over time in future blogs, by popular demand:

• RAID: NetApp’s RAID-DP is the industry’s only disk failure recovery technology which lets customers have maximum efficiency in their data to protection ratio (7:1 by default) AND enjoy high primary AND secondary storage performance.  Microsoft ESRP reports and SPEC plus SPC results prove it!
• Dedupe: Wouldn’t it be nice to reduce the expense of your most expensive disk tier (primary) before addressing secondary & tertiary storage tiers?  With NetApp, you can enable dedupe on your primary storage tiers AND maintain performance (high throughput AND low response times) AND cascade that through to your secondary / tertiary backup / archive tiers!
• 10GbE: With per-port pricing plummeting this year AND 10GbE ports appearing natively integrated on motherboards, only NetApp lets you enjoy the highest possible storage network performance (greater than 4 or 8 Gbit FC-SAN’s) across popular natively-integrated protocols such as NFS, iSCSI AND FCoE!

AND eat it too

Did I mention all of these complimentary features scale?  We have entry-level customers AND near Exabyte-scale customers all enjoying the same industry-leading levels of raw AND usable storage efficiency.

Don’t compromise AND don’t wait – give us a shot today to prove why NetApp is helping customers weather this recession better than any other storage vendor.

Comments

[Bob]

Exabyte scale customers?

You really have customers that are pushing 1024 Petabytes on a FAS system?

Which one? Cause I can't get more than a couple hundred Terabytes on mine.

[Val Bercovici]

Hi Bob,

Welcome to Exposed! And thanks for taking the bait :)

There are two key concepts in play here:

1) I did note above "near ExaByte" capacity, instead of a full ExaByte. The reality is our largest customers are already well into triple-digit PetaBytes of aggregate raw capacity, with ExaBytes on the horizon during our planning discussions. However due to our market-leading storage efficiency technologies such as thin provisioning, thin cloning and of course dedupe, these same customers are already managing over an ExaByte each of (virtual) aggregate data on their collective NetApp storage systems, respectively.

2) As you note yourself, our individual systems often store a significant fraction of a PetaByte at customer sites. Although capacity-oriented systems often approach a PB of storage at these customer sites, the strategy to scale is federation of storage and storage management. NetApp Operations Manager, Provisioning Manager & Protection Manager are the key tools used by our largest customers to increase the productivity of their storage admins per managed TB. Consistency groups across federated NetApp volumes and/or entire FAS systems help address the performance and capacity requirements of even the most demanding (open systems) applications.

I hope this helps clarify my claim above.

-Val.