Storage Industry from a Technology, Development and Customer perspective and the competitive issues encountered throughout the lifecycle of storage products & data management solutions.
Apologies to my readers outside of the US or Canada, as this title employs American political and pop culture slang which may not be familiar.
It's not even over yet, but to say this has been an exceptional month in the storage blogosphere would be an understatement. I witnessed something I frankly never expected to see in the hotly competitive enterprise storage marketing landscape. The end of unchallenged blogging belligerence.
One of my favorite movies is The Prestige. Among the many virtues a movie needs to make it to my "favorites list" is the ability to stay enjoyable after repeated viewings, and perhaps even reveal a bit more each time you see it. This movie delivers on both counts.
The plot cleverly revolves around the 3 parts or acts of "every great magic trick":
The blogosphere just got richer today, and our competitors have one less place to hide their flawed logic. NetApp has unleashed our very own Big Yin, Alex McDonald with his new blog:
The profoundness of his observations is matched only by the sharpness of his wit. I'd love to embed some clever Billy Connolly YouTube clip here to drive the point home visually, but I couldn't find any that were SFW, so you'll just have to amuse yourself :)
My post last week continues to get a lot of comments from all sides, as well as some media coverage, which has kept the topic on my mind. In fact, the past couple of weeks have been rife with current events which fully support NetApp's decision to act decisively and responsibly on behalf of our compliance customers.
My most active EMC sparring partner (StorageZilla) certainly has a way with words, starting with a reference to hibernation and ending a recent post anticipating our "next big marketing bowel movement." In case you're reading this near mealtime, let me assure you that I'm not going to extend that tempting metaphor any further than I have to :-)
The Canadian Perspective
If 'Zilla only lived thru the winter I just endured, perhaps he would understand why hibernation is a very appropriate explanation for my 3 month delay in between recent posts. Digging out form under 3+ yards (that's basically 3 meters to you metric readers) of snow - including a full one during the last storm of the year - will do that to you! Yes that is my house :-)
Interestingly our intrepid EMC blogger is a reborn Mac user and also a pop culture movie fan with a penchant for SciFi, two of many things I suspect we have in common. Closer to home, Zilla also references a fictional army in that blog post which is led by a character played by a very accomplished Canadian actor.
The world would be a lot less fun without Data ONTAP GX