Introducing Deduplication for EMC

NetApp today proudly announces the introduction of the V-Series support of Deduplication for EMC storage. Finally NetApp allows EMC customers to have a single enterprise wide deduplication layer across all of their storage tiers. A  deduplication layer that is almost as easy to use as the one NetApp's 2500 customers have already been using and  deployed on over 10,000 systems.

To get the savings of deduplication  EMC customers will just have to insert a V-Series between their existing EMC storage and their servers.

For NetApp customers adding new hardware to get new features is weird. For EMC customers, who have to deal with 10 different EMC platforms, this should be par for the course.

Having taken advantage of the obvious benefit of deduplication, my hope is that customers will notice that they have now introduced a single unified storage virtualization layer into their infrastructure.

So their world that looked like this:

A world that had separate and distinct infrastructures

• that have to be managed, and organized and planned separately
• that tend to be over-provisioned and underutilized.

That bad world, will now look something like this:

With a single enterprise wide virtualization layer that has a unified approach to how data is protected and provisioned. A layer that can be accessed via all storage protocols and can support any application.

Using that virtualization layer EMC customers will be able to eliminate redundant data before it gets created with other technologies like SnapShot and FlexClone. These EMC customers will also be able to reap the benefits of using our policy automation layer to do simplified provisioning and data protection.

So, EMC customers, although the reason you will bring us in will be to save money, we hope you'll keep us because we dramatically reduce the operational overhead of your infrastructure.

Comments

[Geert]

Now that Chuck was almost getting it (http://blogs.netapp.com/extensible_netapp/2008/07/chuck-almost-ge.html), you now confused him all over again...
http://chucksblog.typepad.com/chucks_blog/2008/08/adventures-in-s.html