Over the past two years, it has felt like every conversation with a customer was completely centered on how they can save costs. Not “do more for less.” It was “do the same, or less, for much less cost.” In many places there was an absolute sense of doom from an ”either/or” perspective – either spend less or do less to support business needs.
In the past several months, it has felt like things are changing. The reality has set in that IT may never go back to “normal” as defined by how we did things in 2006 and 2007. But we also can’t live forever in the mode of spend nothing and hold your breath. Investments must be made, but with the dual focus of being more efficient today AND delivering business improvements in the short and long term. Virtualized infrastructure, storage efficiency, and IT as a Service – these are all the new norms because they are proving to deliver savings today AND accelerating business performance.
NetApp rolled out a new advertising campaign today – AND. We believe the time is right to be thinking about new approaches that will deliver both improvements in value, speed and efficiency AND result in improvements to business operations that go beyond IT. Many of the legacy approaches to IT forced you to choose between cost efficiency OR improved business capabilities. You should not have to choose, and today you don’t have to. Demand more from your suppliers. Demand more from us.
