I think that an article is overdue covering some of the funny things that sometimes happen in NetApp engineering.
I've previously mentioned how the conference rooms got re-named, that the bull
statue got decorated for Christmas, and how a sign announcing a new Starbucks appeared.
In another such incident, one day everyone in engineering received fake office relocation announcements, resulting some chaos.
But there is an explanation as to why this happened ...
NetApp HQ, Circa 2004
To frame the current story, you need to understand how the buildings at NetApp headquarters in Sunnyvale were laid out back in 2004.
Most of the employees were nestled in three buildings tucked between two fairly busy roads (Java and Crossman), as shown to the right.
Building 3 housed most of NetApp engineering in cozy offices, with a nice cafeteria directly downstairs.
Life was simple, and good.
Enter Building 10 ...
Space started to get tight, and NetApp acquired a new building (Building 10) across the street (see picture to the left).
The trouble started when NetApp managers started shopping around for new tenants willing to "volunteer" to move into the new building.
But there were a few obstacles.
First, Building 10 didn't have offices, it had cubicles.
Second, to get from Building 10 to the other buildings, one had to cross the Highway of Death (Crossman Avenue).
Perhaps most objectionable of all, Building 10 did not have a cafeteria. Engineers would actually have to
Cross the Street
in order to eat lunch at the cafeteria.
The proposed moving arrangements looked something like the diagram pictured to the right.
Needless to say, managers didn't have much luck pitching the virtues of the new building.
April Arrives
On the morning of April 1, 2004 (with moving arrangements still undecided)engineers arrived at work to find a colorful "Moving Packet" in their offices. It announced their involuntary relocation to Building 10.
It had details regarding the new office location, plus text like this
This is part of the engineering “All Mixed Up” initiative. Engineers have become complacent, which has enhanced productivity.
We will be moving engineers to relatively random new locations, to help facilitate communications. Some might think this is foolish, but we think it will help create new ideas and energy.
Also included was the contact information for the managers extolling the virtues of Building 10, with the names slightly obfuscated.
I understand that at least one manager's voice mailbox reached full capacity shortly afterward.
Aftermath
The experience ended up being somewhat cathartic.
After tempers settled down, people realized that moving to the new building wasn't such a big deal after all, and the transition to the new building proceeded smoothly.
Looking back, crossing the street feels like a metaphor for company growth. At the time, people were used to a smaller company, and the convenience of always working close together, physically.
Crossing the street felt like a big step, then.
It seems quaint now ...NetApp has grown a lot since then!
(Thanks for reading - Steve Klinkner)