There has been a lot of storage vendor hand waving recently about green storage and storage efficiencies. While everybody has a story to tell, what it boils down to is "How real are these benefits?"
Furthermore, how many times have you heard perspective customers question the validity of various "Storage Efficiency vs the Competition" studies vendors provide, claiming the results are skewed in favor of vendor X simply because vendor X paid for the study? After all, It is a logical assumption and it is part of human nature to always question those who provide such reports. So, why should customers believe our Efficiency claims? Because we're ready to firmly stand behind them in a manner than no else in the industry has.
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